Scalable against new metrics: highly targeted ads, millions of different ads and site pages.  Billions of ad impressions per month.

Integration with Advertiser's systems to automate process.

Integration with Web Site's ad systems to integrate with their Ad systems.

Self Service approach, reduce our team's management of the customer's accounts - automate the process including reporting on results and billing.
 

330 Million ad impressions served in March '01

25 Advertisers and 20 Websites - 10,000 ad deals on the network.

Ad Delivery speed faster than the largest ad server network (DoubleClick) - tested by Keynote.

Development done in the US and Costa Rica.

Technology that defined a new paradigm for online ad buying and selling.

Technology tested and verified by RealMedia, AdForce, Looksmart and others.